Market Volatility: How to Develop a Comprehensive Talent Strategy

Feb 14, 2023

The business world is in a constant state of flux, with market volatility affecting the operations of companies of all sizes and across all industries. During times of market uncertainty, developing and executing a robust talent strategy is more critical than ever. To stay competitive and relevant, organizations must have the right talent with the right skills in the right positions. A well-crafted talent strategy can help organizations identify, attract, and retain top talent, providing them with a competitive edge in an unpredictable market.

A talent strategy involves more than just hiring and training employees. It encompasses a broad range of activities, including identifying critical positions, assessing the current talent pool, forecasting future talent needs, and developing a comprehensive plan to meet those needs. In a volatile market, these activities become even more critical, as organizations must be able to quickly adapt to changing market conditions and address any gaps in their talent pipeline.

Furthermore, the recent COVID-19 pandemic has brought unprecedented challenges to the workforce, affecting not only the availability of skilled talent but also the compensation expectations, the internal recruiter capacity, and the remote work policies. These challenges have forced organizations to rethink their talent strategy and come up with new and innovative approaches to attract and retain the best talent in a rapidly changing business environment.

In this article, we will explore how organizations can develop a talent strategy during significant market volatility. We will discuss the key components of a talent strategy and provide guidance on how to plan for changes in availability of skilled talent, changes in candidate compensation expectations, changes in internal recruiter capacity, and changes in remote work policies. By proactively addressing these challenges, organizations can position themselves for success and thrive in a volatile market.

As businesses operate in a rapidly changing business environment, it’s essential to develop a talent strategy that plans for the changes in availability of skilled talent, changes in candidate compensation expectations, changes in internal recruiter capacity, and changes in remote work policies.

  • Planning for changes in availability of skilled talent: In a volatile market, the availability of skilled talent can be unpredictable. Organizations must proactively plan for potential shortages of skilled workers by engaging in workforce planning activities. This can involve identifying key positions and creating succession plans, developing a robust employer brand, and building relationships with educational institutions to cultivate a pipeline of potential candidates.

  • Planning for changes in candidate compensation expectations: Candidate compensation expectations can vary widely depending on market conditions. In a volatile market, candidates may expect higher compensation, which can put pressure on organizations’ budget. To address this, organizations can consider alternative compensation structures, such as performance-based pay, flexible work arrangements, or non-monetary benefits like professional development opportunities.

  • Planning for changes in internal recruiter capacity: As the market changes, organizations may experience changes in their internal recruiter capacity. This may include changes in the number of recruiters, their skill sets, or their responsibilities. Organizations must proactively assess their internal recruitment capabilities to ensure that they can respond to market changes in a timely and effective manner. This may involve investing in technology, outsourcing certain recruitment functions, or upskilling internal recruiters.

  • Planning for changes in remote work policies: Remote work has become increasingly popular in recent years, but the COVID-19 pandemic has accelerated this trend. As businesses plan for a post-pandemic world, they must consider the role of remote work in their talent strategy. This may involve developing policies and procedures that support remote work, investing in technology that facilitates virtual collaboration, or creating hybrid work arrangements that combine in-person and remote work.

The ever-changing business landscape can be challenging to navigate, especially during significant market volatility. Developing a talent strategy during such times can be even more challenging, but it is crucial for organizations to be able to stay competitive and relevant. 

  • Review and assess your current talent pool: Before you can develop a talent strategy, you must first understand your current talent pool. Review your current employees’ skills, competencies, and experience to determine if they are the right fit for your organization’s future needs. This will help you identify areas where you may need to invest in additional training or hire new talent.

  • Identify future skills and competencies: Once you have reviewed your current talent pool, you must identify the skills and competencies that will be needed in the future. This may involve researching industry trends and understanding the demands of your customers. You can also engage your employees and solicit their ideas on what skills and competencies will be needed in the future.

  • Develop a talent acquisition plan: With the identified future skills and competencies, you can develop a talent acquisition plan. This may involve hiring new employees, upskilling current employees, or both. You can also explore non-traditional talent pools, such as contract workers or freelancers, to meet short-term needs.

  • Focus on employee retention: In a volatile market, it is essential to retain your top talent. This involves creating a positive work culture, offering competitive salaries and benefits, and providing opportunities for career growth and development. By focusing on employee retention, you can minimize turnover and ensure that your organization is well-positioned to weather market volatility.

  • Use data to inform your talent strategy: Data can be a powerful tool to help you develop a talent strategy. Use data to identify areas where you may have skill gaps or where you need to invest in additional training. You can also use data to track employee performance and identify areas where you may need to provide additional support.

In a volatile market, a well-crafted talent strategy is essential for organizations to remain competitive and relevant. As we have seen, such a strategy involves a wide range of activities, including identifying key positions, assessing the talent pool, forecasting future needs, and developing a comprehensive plan to meet those needs. In addition, it requires organizations to proactively plan for potential shortages of skilled workers, candidate compensation expectations, internal recruiter capacity, and remote work policies.

The COVID-19 pandemic has added a new layer of complexity to the talent strategy, affecting availability, compensation expectations, and work arrangements. The pandemic has highlighted the need for organizations to be agile and innovative in their talent management approach, with a focus on remote work policies, digital transformation, and building a more diverse and inclusive workforce.

By developing a talent strategy that plans for market volatility and considers these new realities, organizations can build a competitive edge and position themselves for success in the future. They can attract and retain top talent, increase employee engagement, and ultimately drive business performance.

However, developing a talent strategy is not a one-time event. It is an ongoing process that requires constant evaluation and adjustment as market conditions change. Organizations must regularly assess their talent needs, monitor the effectiveness of their talent strategy, and make any necessary adjustments to stay ahead of the curve.

A well-crafted talent strategy is critical for organizations to thrive in a volatile market. By planning for changes in availability of skilled talent, changes in candidate compensation expectations, changes in internal recruiter capacity, and changes in remote work policies, organizations can build a more agile, diverse, and inclusive workforce. They can attract and retain top talent, increase employee engagement, and ultimately drive business performance. The talent strategy is not a one-time event but an ongoing process that requires constant evaluation and adjustment as market conditions change. By staying ahead of the curve, organizations can position themselves for long-term success in a rapidly changing business environment.

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About

David McInnis

President & Founding Partner

David has two decades of global recruitment experience and is Founding Partner of Willard Powell. Prior to founding Willard Powell, David worked with Leathwaite International, a global executive search firm. Before his employment with Leathwaite, David worked for Wachovia Securities (now Wells Fargo Securities) supporting the firm’s Investment Banking & Capital Markets Technology group. David is a graduate of Lasell College in Newton, MA, where he received a Bachelor of Science in Business Management with a concentration in Management Information Systems. David also serves as a Trustee on Lasell’s Board.